The CEO Cycle Challenge

CEO Challenge Countdown

THE CEO CHALLENGE

1 – 5 SEPTEMBER 2025

Join the Movement

Cycle like a boss at the biggest corporate fundraising event in South African history!

Together, we can help shape a brighter future for children without resources.

When we invest in their education and sports careers, we are investing in our future leaders.

Get-Involved
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What is it?

The CEO Challenge is a call to South African leaders to be the change in South Africa.

By participating in the CEO Cycle Challenge, you are contributing towards the development of our youth.

Your participation raises awareness, and your contribution raises funds that will empower children without financial resources to attend schools around the country.

Empowering our youth means that our future leaders can be the best versions of themselves, holistically developed and ready to take South Africa to new heights.

How to participate?

The CEO Challenge will be hosted at the Nashua Head Office in Woodmead, Gauteng, during the week of the 1 – 5 September 2024.

There are 2 ways to participate in the challenge:

ENTER AS A TEAM

Participate and cycle for 20 minutes as a team of 4.

PLEDGE YOUR SUPPORT

Participate in your own way by riding your own bicycle, in your own time, and sharing your photos with us during the month of September.

Your participation will help raise awareness for the cause, and your photos will be shared on the CEO Challenge digital platforms.

Make sure to use our Hashtags so we can find your posts: #CycleLikeABoss #CEOChallenge #CEOCycleChallenge

Contact & Registration

Get on Board the CEO Challenge!

Type of Enquiry*

PARTNERS

Empowerment Partners of the CEO Challenge 2024

Align your brand with a noble mission.

As a partner or sponsor, you have the opportunity to showcase your commitment to community empowerment and social upliftment.

The CEO Challenge

Pedalling for a Purpose

This is a mission to make a lasting positive impact on children without financial resources.

Under the SA Hall of Fame Legacy Project, we offer education and mentorship opportunities for gifted children. The Legacy Project launched in 2023 in partnership with Pretoria Boys High School, and in 2024, we partnered with Maritzburg College. The initiative offers bursaries to deserving students without the financial resources to obtain a quality education. Additionally, we employ coaches from disadvantaged backgrounds to maximise impact.

When you accept the challenge to cycle 25 minutes on a stationary bike, you are becoming an active force for change. Your participation will help raise funds, increase awareness, and rally leaders to work towards a common goal.

MEDIA AND NEWS

The CEO Challenge made headlines across media channels from July to September 2024.

Don’t miss your moment to be in the heart of the action in 2025.
Stay up-to-date with us on your favourite social platforms

ABOUT THE CEO CHALLENGE

The CEO Challenge will take place inside the Challenge Studio “Fish Tank” at the Nashua Head Office in Woodmead, Gauteng.

This is a 50m² transparent cycling studio with a massive LED digital billboard with high visibility from passing traffic.
The Challenge Studio has been designed to draw attention from the public - amplifying the awareness of our cause.

All participating CEOs and business leaders (aka our Legacy Leaders) will each be allocated a 20-minute cycling slot during the event.
  • Nashua Head Office, Woodmead, Gauteng
  • 9 - 13 September 2024
  • 6 am - 6 pm

FAQs

Curious about the CEO Challenge?

From understanding the core objectives to learning how to participate, discover answers to the most frequently asked questions about the CEO Challenge.

Simply contact us by providing your details and our team will get back to you with more information and details on how to register.

The CEO Cycle Challenge will be hosted in Gauteng in September 2024.

Simply contact us by providing your details and our team will get back to you with more information and details on how to become a sponsor.

The CEO Cycle Challenge will be broadcast live for the full duration of the event. Catch all the action on https://sahalloffame.tv/

Each CEO slot is 25min, taking place during an allocated slot during 9 - 13 September 2024, from Monday to Friday between 6am and 6pm.

Contact & Registration

Get on Board the CEO Challenge!

Type of Enquiry*
© 2025 CEO Challenge. All rights reserved.

Pledge towards John's Team

Pledge towards Lucas's Team

BE THE CHANGE

Complete your team’s details and we will contact you to book your spot in the CEO Cycle Challenge.

Your team’s contribution can count towards B-BBEE and SED spend advantages, or you could request a Section 18A certificate for your donation.

Each team will be interviewed by the South African Hall of Fame, and your business and brand can benefit from marketing opportunities on the CEO Challenge website, digital channels, the Hall of Fame Exhibition at FNB Stadium in Nasrec, associated media/press platforms, and more.

Preferred Date

CYCLE LIKE A BOSS

Complete your details and our team will contact you to book your spot in the CEO Cycle Challenge.

Your contribution can count towards B-BBEE and SED spend advantages, or you could request a Section 18A certificate for your donation.

Each individual participant will be interviewed by the South African Hall of Fame, and your business and brand can benefit from marketing opportunities on the CEO Challenge website, digital channels, the Hall of Fame Exhibition at FNB Stadium in Nasrec, associated media/press platforms, and more.

Preferred Date*

DONATE to the cause

Every pledge, big or small, contributes to our goal, and your pledge contributes to supporting and empowering our future leaders.

Your contributions will help us empower youth across South Africa through education and sports.

To make a donation towards The CEO Challenge, simply complete your information here:

BECOME A SPONSOR OF THE CEO CHALLENGE

The CEO Challenge is a feature event for the 2024 calendar year with national participation and media coverage.

As our partner or sponsor, your brand will be aligned with a noble mission while providing your business with opportunities to showcase your commitment to community growth. Your business will benefit from associated marketing activities, while connecting you with South Africa's top business leaders.

From event branding to digital and traditional media exposure, our partners enjoy tangible value and return on their marketing spend, with a wide bouquet of benefits.

BECOME A CEO CHALLENGE LEGACY LEADER

Join in the fun and cycle your 25min at the Nashua Head Office in Woodmead, Johannesburg, networking with business leaders, brands, celebrities, and the media while raising funds for talented children without resources.

Legacy Leaders are able to make financial contributions directly to the Legacy Project.

Contributions may be made EITHER as a Section 18A donation OR towards your SED Spend on your B-BBEE scorecard.

All Legacy Leaders enjoy additional value and benefits for their companies, including media coverage, PR, promotional, and networking opportunities.

BE THE CHANGE

Cycle your 25 minutes during September 2024, tagging us in your social posts to help drive awareness for our youth.

Your involvement helps to raise awareness and rally a community of leaders towards a common goal:

Raising funds for talented children without resources.

To accept The CEO Challenge, simply complete your information here: